The Atkins diet, officially called the Atkins Nutritional Approach, is a low-carbohydrate diet created by Dr Robert Atkins from a diet he read in the Journal of the American Medical Association and used to resolve his own overweight condition. He later popularized the Atkins diet in a series of books, starting with Dr. Atkins' Diet Revolution in 1972. In his revised book, Dr. Atkins' New Diet Revolution, he modified or changed some of his ideas, but remained faithful to the original concepts.

The Atkins franchise, a business formed to provide products to those individuals on the diet, was highly successful due to the popularity of the diet, and is considered the driving entity of the larger "low-carb craze" during the early millennium. However its success dwindled and Atkins Nutritionals of Ronkonkoma, New York, the company founded by Dr Atkins in 1989, filed for Chapter 11 bankruptcy in January 2005, two years after his death. The company re-emerged in January 2006, and the Atkins logo is still highly visible through licensed-proprietary branding for food products and related merchandise.